John Abraham was announced as the new face of V Dot, club wear by Van Heusen, at Oberoi Malls in Goregaon, Mumbai on Wednesday, June 9.
John, a former model, got back into the groove and walked the ramp in V Dot wearable couture line - slim boot cut jeans, V Dot and Me tee under a dotted silk jacket, black dress shoes and aviators.
All three levels of the mall were filled with excited John fans and the star greeted them with his endearing smile, spontaneously inviting a lucky few to come up close on the stage to touch and feel the V Dot wear.
"I am proud and honored to be associated with V Dot, not just because it is the coolest and most stylish clubwear brand in the country but because it's a reflection of my own sense of style. These are clothes I would willingly have in my wardrobe. It's young, it's sexy and very, very me," said John.
says Shital Mehta, COO Van Heusen India. "He brings with him the irresistible blend of cool quotient and sex appeal, which is the space that V Dot occupies among the mindset of today's party animals," said Shital. V Dot clubwear made its India debut in 2006 fall. John was announced as the Haier ambassador earlier this month. Some of the other brands he endorses include Pepsi and Yamha. John is currently shooting for Vishal Bhardwaj's Saat Khoon Maaf. Later this month he will start work on south film Kaakha Kaakha remake, and then move on to Dostana 2.